Privacy Policy

1. Introduction

Staple Wasp, LLC (“Staple Wasp,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at www.staplewasp.com, use our online shop, or interact with us through forms, email, or other digital channels.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please discontinue use of our website.

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this page periodically.

2. Information We Collect

2.1 Information You Provide Directly

We collect personal information that you voluntarily provide when you:

Place an order through our online shop (name, billing/shipping address, email, phone number, payment information)
Submit a contact form, distributor inquiry, or demo request
Subscribe to our email newsletter or marketing communications
Communicate with us via email, phone, or social media

2.2 Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies, tracking pixels, and similar technologies:

Device and browser information (type, operating system, screen resolution)
IP address and approximate geographic location
Pages visited, time spent on pages, click patterns, and navigation paths
Session recordings and heatmaps (via Microsoft Clarity)
Referral source (how you arrived at our site)

2.3 Information from Third Parties

We may receive limited information about you from third-party platforms when you interact with our social media accounts on Facebook, Instagram, LinkedIn, TikTok, or YouTube, or when you click on our advertisements.

3. How We Use Your Information

We use the information we collect for the following purposes:

Order fulfillment: Processing and shipping your purchases, managing returns, and providing customer support.
Communication: Responding to your inquiries, sending order confirmations and shipping updates, and providing requested information about our products.
Marketing: Sending promotional emails, newsletters, and product updates (with your consent). You may opt out at any time.
Abandoned cart recovery: If you add items to your shopping cart but do not complete your purchase, we may send you automated reminder emails. These emails are triggered by Wix’s built-in abandoned cart feature and use your email address in combination with your cart activity.
Website improvement: Analyzing site usage patterns, identifying areas for improvement, and optimizing user experience through tools like Google Analytics and Microsoft Clarity.
Advertising: Measuring ad performance and delivering targeted advertisements through platforms like Meta (Facebook).
Legal compliance: Meeting our legal obligations, responding to lawful requests, and protecting our rights.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. A cookie is a small text file placed on your device that helps us recognize you and remember your preferences. Below is a summary of the cookies and tracking tools we use:

4.1 Wix Platform Cookies

Our website is hosted on Wix.com. Wix sets essential cookies required for site functionality, including session management, security, shopping cart persistence, and abandoned cart tracking. These cookies enable features such as automated abandoned cart recovery emails. Essential cookies are necessary for the site to operate and cannot be disabled.

4.2 Managing Cookies

Most web browsers allow you to control cookies through their settings. You can typically choose to block or delete cookies, though doing so may affect your experience on our site (for example, your shopping cart may not function properly). For more information on managing cookies, visit your browser’s help documentation.

5. Third-Party Service Providers

We share your information with the following categories of third-party service providers, solely to the extent necessary to operate our business:

Payment processing: Wix Payments and Apple Pay process your payment information securely. We do not store your full credit card number on our servers.
Analytics: Google Analytics (GA4) and Microsoft Clarity help us understand how visitors use our website.
Advertising: Meta (Facebook) Pixel tracks conversions and enables targeted advertising.
Email marketing: ActiveCampaign and Wix’s built-in email tools manage our marketing communications and newsletters.
Automation: Make.com (formerly Integromat) processes form submissions and automates certain workflows.
Website hosting: Wix.com hosts and serves our website.

Each of these providers maintains their own privacy policies governing how they handle your data. We encourage you to review their respective privacy policies.

We do not sell, rent, or lease your personal information to any third party. We will never share your information with third parties for their own independent marketing purposes without your explicit consent.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy, or as required by law. Specifically:

Customer order records: Retained for 7 years for tax and accounting compliance.
Marketing contacts: Retained until you unsubscribe or request deletion.
Analytics data: Retained according to each provider’s default retention period (see cookie table above).
Form submissions: Retained for 2 years unless associated with an active customer relationship.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information, including:

SSL/TLS encryption on all pages of our website
PCI-compliant payment processing through Wix Payments and Apple Pay
Access controls limiting who within our organization can view your data

While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

8. Children’s Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@staplewasp.com and we will promptly delete such information.

9. Your Privacy Rights

9.1 All Users

Regardless of where you are located, you may:

Request access to the personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information
Opt out of marketing communications at any time

To exercise any of these rights, contact us at privacy@staplewasp.com. We will respond within 30 days.

9.2 California Residents (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) grant you additional rights:

Right to know: You may request the categories and specific pieces of personal information we have collected about you, the sources, the business purposes, and the categories of third parties with whom we share it.
Right to delete: You may request that we delete the personal information we have collected from you, subject to certain exceptions.
Right to opt out of sale or sharing: Staple Wasp does not sell your personal information. Our use of analytics and advertising cookies may constitute “sharing” under CPRA. You may opt out by adjusting your cookie preferences or contacting us.
Right to non-discrimination: We will not discriminate against you for exercising your privacy rights.

To submit a verifiable consumer request, email privacy@staplewasp.com. We may ask you to verify your identity before processing your request.

10. Email Marketing and Communications

10.1 Promotional Emails

With your consent, we may send you promotional emails about our products, services, and industry news. We use ActiveCampaign and Wix’s built-in email tools to manage these communications.

You may opt out of marketing emails at any time by:

Clicking the “Unsubscribe” link in any marketing email
Emailing privacy@staplewasp.com with the subject line “Unsubscribe”

10.2 Abandoned Cart Emails

If you add items to your cart and provide your email address but do not complete checkout, you may receive automated reminder emails through Wix’s built-in abandoned cart recovery feature. These emails are based on our legitimate interest in completing transactions you initiated. You can opt out of these emails by clicking “Unsubscribe” in any abandoned cart email or by contacting us at privacy@staplewasp.com.

10.3 Transactional Emails

Even if you opt out of marketing and abandoned cart emails, we may still send you transactional communications related to your orders or account (e.g., order confirmations, shipping notifications). These are necessary for order fulfillment and are not considered marketing.

11. Third-Party Links and Social Media

Our website contains links to third-party websites and social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

12. Do Not Track Signals

Some browsers transmit “Do Not Track” (DNT) signals. There is currently no universal standard for how websites should respond to DNT signals. Our website does not currently respond to DNT signals, but you can manage your tracking preferences through your browser’s cookie settings.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this page. For significant changes, we may notify you by email or through a prominent notice on our website.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Staple Wasp, LLC

Attn: Mary Fenske, Privacy

22 Industrial Park Drive

Pelican Rapids, MN 56572

Email: privacy@staplewasp.com

Phone: (218) 863-1766

We will respond to all privacy-related inquiries within 30 days.